Wearing History: Your Ultimate Guide to Hanbok Culture, Meaning, and Palace Etiquette in Seoul (2025)

Go beyond just a costume! Discover the hidden cultural meaning of Hanbok, Korea's traditional dress. Get our 2025 expert guide on palace etiquette, free entry tips, and how to choose the right Hanbok style (Traditional vs. Fusion) to truly experience Korean heritage like a local. Why Hanbok is More Than Just a Costume: An Insider's Experience As a long-term resident of Korea, I can tell you that few experiences capture the essence of Korean heritage like walking through a 600-year-old royal palace in a beautifully flowing Hanbok. It's an immersive cultural experience that brings the past to life. But for many travelers, wearing a Hanbok is simply a beautiful photo opportunity. I want to share the deeper cultural significance —the history, the etiquette, and the secret behind its unique design—to ensure your experience is truly authentic and respectful. This expert guide is your trusted source for everything you need to know, from the latest 2025 Hanbok rental trends t...

Traveling Korea During Chuseok & Seollal: The Ultimate Local's Guide to Korea's Major Holidays (Korean Festival Calendar)

Planning a trip to Korea during Seollal (Lunar New Year) or Chuseok (Harvest Festival)? Get the ultimate local guide from a Korean insider! Learn essential etiquette, travel tips, and cultural experiences to fully enjoy Korea's biggest holidays. Master the Korean holiday calendar for an authentic, stress-free trip.


The Local's Guide to Korea's Major Holidays (Chuseok & Seollal)

Korean family doing Sebae (bowing) on Seollal.
Korean family doing Sebae (bowing) on Seollal .

Why Understanding Korea’s Holiday Calendar is Essential for Travelers

As a Korean, I’ve navigated the chaos and celebrated the heart of Seollal (Lunar New Year) and Chuseok (Harvest Festival) my entire life. These two holidays are the anchors of the Korean Festival Calendar, dramatically impacting everything from transportation to restaurant availability. My goal is to share my first-hand experience and expert knowledge so your trip avoids common pitfalls and embraces authentic Korean culture. 


The Impact of Seollal and Chuseok: Essential Travel Facts & Statistics

The most crucial thing to understand is the sheer scale of these holidays.


The Great Korean Migration (귀성/귀경길)

  • Fact Check: Seollal and Chuseok are the two times of the year when Koreans travel en masse to their hometowns. This creates the infamous "Great Migration."

  • Statistic: In 2024, approximately 30 million people (more than half of Korea’s population) were expected to travel for Chuseok alone, causing extreme traffic congestion and sold-out train/bus tickets days, or even weeks, in advance.

  • Traveler Takeaway: Book your KTX or express bus tickets WEEKS in advance (often when sales open 30 days prior). Expect traffic delays if you plan to travel intercity by car or bus during the official holiday period. This is a non-negotiable tip.


Business Closures: What to Expect

  • During the main 3-day holiday period (especially the day of and the day before/after), many small businesses, traditional markets, and even some large chain restaurants outside of major tourist hubs will be closed.

  • Traveler Takeaway: Major department stores (Shinsegae, Lotte), movie theaters, and tourist attractions (e.g., palaces) generally remain open, but often with reduced hours. Have a clear plan for dining, especially in smaller cities.


A train station crowded with people.
A train station crowded with people.


Seollal (설날): A Deep Dive into the Lunar New Year (Usually Late Jan/Early Feb)

Seollal is the most important traditional holiday, marking the start of the lunar year. It's a time for showing respect to ancestors and elders.


Key Cultural Experiences & Etiquette

  • The Vibe: Family-oriented, respectful, and traditional.

  • Must-Know Tradition: Sebae - A deep, formal bow to elders. If you are invited to a Korean home, you will see this. Tip: Don't try to perform Sebae unless specifically invited to join—simply observing is a sign of respect.

  • Holiday Food: Tteokguk - Eating this rice cake soup is symbolic of gaining one year of age. Pro Tip from a Local: The quality of the broth (often beef-based) varies greatly, but the best ones are made at home. Seek out restaurants specializing in traditional Korean cuisine for an authentic taste.

  • Clothes: Hanbok - Many wear the traditional Korean attire, Hanbok, on this day. Unique Insight: Visiting a palace (like Gyeongbokgung) on Seollal is often free if you wear a Hanbok, and the atmosphere is incredibly festive!


Chuseok (추석): The Korean Thanksgiving & Harvest Festival (Usually Sept/Oct)

Chuseok, often called Korean Thanksgiving, is a celebration of the autumn harvest and a time to thank ancestors.


Essential Customs & Travel Tips for Chuseok

  • The Vibe: Abundant, grateful, and community-focused.

  • Must-Know Tradition: Charye & Seongmyo - Charye is the memorial service with an elaborately set table, and Seongmyo is visiting the ancestral graves. These rituals are why the traffic is so intense. Local Advice: Do not attempt to travel to suburban/rural areas on the main day of Chuseok; the roads will be nearly gridlocked.

  • Holiday Food: Songpyeon - Small, half-moon-shaped rice cakes, often filled with sesame seeds or sweet beans, steamed over pine needles. Pro Tip: Traditionally, it’s believed that if you make beautiful Songpyeon, you will have a beautiful daughter. Look for a tteok집 (rice cake shop) a day or two before Chuseok for the freshest ones!

  • Unique Activities: Many villages and cultural centers host traditional games like Ssireum (Korean wrestling) or Ganggangsullae (circle dance). I highly recommend checking local government websites for these free, authentic events!

A close-up of beautifully arranged Songpyeon.
Holiday Food: Songpyeon 


Final Takeaway: Maximizing Your Authentic Korean Holiday Experience

Traveling during Seollal or Chuseok can be challenging, but it offers the most authentic glimpse into Korean culture. It’s a time of deep respect, delicious food, and family togetherness.

My final, advice:

  1. Plan transportation first—and be flexible.

  2. Stay in major city centers (Seoul, Busan) where most tourist infrastructure remains open.

  3. Use the quiet time to visit Palaces or traditional neighborhoods (Hanok Villages), which are beautifully decorated and less crowded with daily commuters.

  4. Embrace the slower pace—this is when Koreans pause. Take the time to observe and appreciate the profound cultural significance of these essential holidays.



Conclusion: Ready to Experience the Heart of Korea?

Don't let the fear of closures deter you. By using this local's guide, you're now fully equipped to navigate the Korean holiday calendar like a seasoned traveler.